3 key factors on marketing your home to stand out from the crowd
A few things tend to attach themselves to selling a home; stress, financial uncertainty and other people's opinions. But before you even dream of someone yelling "sold", you have to make sure your property is in tip top shape. Here are the basics on marketing your home so it stands apart from the crowd.
"Just like there is truth in good advertising, we'd like to see truth in photography"
Whether you decide to advertise online, through a real estate agency or pitch a sign in the front yard, you need photos. But more than that, you need someone to really shoot the best angles of the inside and outside of your property. Photos can be so influential in advertisements and it can get people in the door.
Rich Harvey is the President of REBAA and reiterated to Campaign Track the importance of making the professional photographs a true reflection of the property, "just like there is truth in good advertising, we'd like to see truth in photography". In regards to advertising your home, it is better to draw attention to the lifestyle people could lead. When you connect with people on an emotional level, you are more likely to get a sale.
If you are selling your home, fresh smelling flowers can help buyers remember the feel of the home.
Director of the Laboratory of Cognitive Neurobiology at Boston University Howard Eichenbaum said that there is direct link between smell and the emotional part of the brain. If you are wanting to entice people into your home then try targeting this. Flowers are a great way to add colour and they give the house a homely feel, But the smell that they produce will stay in buyer's memories after they leave the property. Smell and memory - that's your answer.
Let the home soak up the sun
If you are photographing your house or having an open home, you must allow as much light to stream through as possible. Bright, sunny, rooms not only affect the atmosphere, but it can be the make or break of a sale. Solatube also explains the effect of sunlight on your health and the benefits can be life-changing. Being exposed to sunlight increases the production of white blood cells in the body so you can fight off infections. By exposing your home to more sunlight, you are creating a great environment for your home and for your family's health. If you are planning on renovating before you sell, then you must bring the light. A skylight or extra windows in the main living rooms of the house can transform a home's selling power exponentially.
There you have it, photos, smells and light are some of the key factors in making your home attractive for a sale. Talk to one of our sales agents at First National Waverley City for advice and help when preparing your home.